The book of Ikigai

Japanese men's longevity ranks 4th in the world, while Japanese women's ranks 2nd. Perhaps this comes as no surprise when you know that the Japanese understanding of ikigai is embedded in daily life, careers, relationships, and hobbies.

Neuroscientist and bestselling Japanese writer Ken Mogi shares personal insight and scientific research to provide a colourful narrative of Japanese culture and history along the way.